Liard released the 2013 Q1 performance forecast. The company expects that the net profit attributable to shareholders of listed companies in Q1 this year will be: 751.12 million yuan to 10.42 million yuan, which will be 25%-45% lower than the previous year's 136.567 million yuan.
Compared with the same period of last year, due to the failure to complete the acceptance of some projects, the revenue decreased slightly. However, due to the increase in the proportion of LED small-distance TV operating revenue, the gross profit can still reach 34%. The main reason for the decrease in net profit in the current period is the sales expenses and Increase in administrative expenses.
In the current period, the sales expenses increased by 7.28 million yuan compared with the same period of last year, which was as high as 73%. The main reasons were as follows: First, due to the gradual development of the fund-raising project-marketing service network project, the establishment of branch offices increased and the sales force team continued to grow. In the report period, the labor costs increased. Secondly, with the continuous increase of the company's sales revenue, the company's warranty period increased gradually, resulting in an increase in maintenance costs during the warranty period, but with the project's warranty period gradually expiring, Maintenance income will gradually increase, increasing business income.
The current management expenses increased by 4.61 million yuan compared with the same period of last year, an increase of 33%. The main reasons were: first, the company increased investment in new product research and development; second, increased market propaganda; third, with the scale of the company's business With the expansion, the company has introduced high-end talents in various fields, and the scale of personnel has been expanding, resulting in a significant increase in labor costs.
The above-mentioned sales expenses and management expenses must be incurred by the company to expand the scale of operations. As the company's sales orders increase gradually, and the company's LED small-pitch TV products sales revenue continues to increase, the company's 2013 annual operating income and profits will be There is good growth.
Compared with the same period of last year, due to the failure to complete the acceptance of some projects, the revenue decreased slightly. However, due to the increase in the proportion of LED small-distance TV operating revenue, the gross profit can still reach 34%. The main reason for the decrease in net profit in the current period is the sales expenses and Increase in administrative expenses.
In the current period, the sales expenses increased by 7.28 million yuan compared with the same period of last year, which was as high as 73%. The main reasons were as follows: First, due to the gradual development of the fund-raising project-marketing service network project, the establishment of branch offices increased and the sales force team continued to grow. In the report period, the labor costs increased. Secondly, with the continuous increase of the company's sales revenue, the company's warranty period increased gradually, resulting in an increase in maintenance costs during the warranty period, but with the project's warranty period gradually expiring, Maintenance income will gradually increase, increasing business income.
The current management expenses increased by 4.61 million yuan compared with the same period of last year, an increase of 33%. The main reasons were: first, the company increased investment in new product research and development; second, increased market propaganda; third, with the scale of the company's business With the expansion, the company has introduced high-end talents in various fields, and the scale of personnel has been expanding, resulting in a significant increase in labor costs.
The above-mentioned sales expenses and management expenses must be incurred by the company to expand the scale of operations. As the company's sales orders increase gradually, and the company's LED small-pitch TV products sales revenue continues to increase, the company's 2013 annual operating income and profits will be There is good growth.
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