As a newly emerged proprietary medical term, smart healthcare refers to the use of the most advanced Internet of Things technology to create a health information regional medical information platform to achieve interaction between patients and medical personnel and medical equipment, and gradually achieve informatization. Smart healthcare consists of three main components: the smart hospital system, the regional health system, and the family health system.
This article first introduced the wisdom of the medical industry chain, followed by the development of smart medical status and encountered problems, and finally introduced the development trend of smart medical.
Smart Medical, in simple terms, is to use the Internet of Things technology to create a medical information platform that stores user health records to enable interaction between patients and medical personnel, medical institutions, and medical devices. The final status is a comprehensive real-time, intelligent, and automated dynamic service. As shown below:
(I) Hospital side
1. Medical device equipment: At present, it mainly refers to intelligent medical device equipment.
2. Medical informatization: The digitization, networking, and informationization of medical services refer to the provision of patient information and management information between hospitals and departments of hospitals through computer science and modern network communication technologies and database technologies. The collection, storage, processing, extraction and data exchange.
3. Telemedicine: With the development of new technologies such as mobile communications, Internet of Things, cloud computing, and video networking, many smart health care products are gradually available. Telemedicine is also in the transitional phase from the second phase to the third phase.
(b) Patient side
Wearable devices: Wearable devices are being used in different scenarios to help people with Parkinson's disease, diabetes, heart disease, high blood pressure, and other diseases manage the disease. This technology reduces the hospitalization rate and treatment rate, and is a smart medical field. A major technology.
2. Mobile medical APP: medical application software based on mobile terminals, mainly providing services such as seeking medical consultation, appointment registration, purchasing medical products, and querying professional information.
(III) Third Parties: Medicare Control Fees
The health insurance cost control phase is relatively independent of the hospital end and the patient end. The medical insurance control fee business aims to realize the intelligent management and control of medical insurance expenditure by means of information, and guarantee the rational use and efficient operation of the medical insurance fund.
The analytical thinking of the China Investment Advisor in the “2016-2020 China Smart Healthcare Industry In-depth Research and Investment Prospects Forecast Report†is based on the analysis of the smart medical industry chain, and correspondingly the current market conditions of the upstream and downstream industries. Interpret in order to delve deeper into the entire smart medical market and tap into more valuable investment opportunities.
Due to the imperfection of the domestic public medical management system, high medical costs, lack of channels, and low coverage have plagued the people's livelihood. In particular, the medical issues represented by “low-efficiency medical systems, poor-quality medical services, and difficult and expensive medical services†are the main concerns of the society. Large hospitals are overcrowded, community hospitals are unattended, patient procedures are cumbersome, and other issues are due to poor medical information, polarized medical resources, incomplete medical supervision mechanisms and other reasons, these issues have become an important factor affecting the harmonious development of society. Therefore, we need to establish a smart medical information network platform system so that patients can enjoy safe, convenient and high-quality medical services with a short treatment time and basic medical expenses. Fundamentally solve the problems such as “difficulty in seeing a doctor, expensive to see a doctor†and truly achieve “everybody’s health, health everyoneâ€.
Smart medical developmentNational policy support
With the acceleration of the aging society in China, the demand for health services continues to grow. Since 2014, the central and local governments have intensively introduced a series of deepening reform policies centered on smart medical and pharmaceutical industries, laying a foundation for the development of smart healthcare. Policy basis. With the help of policies, the market size of domestic medical informatization solutions reached 10.85 billion yuan, and the compound annual growth rate from 2015 to 2020 reached 29.6%. In the future, this market will exceed 50 billion yuan.
Incoming Internet companies
With the broad prospect of smart healthcare, Internet companies led by BAT have laid out their plans for the medical industry. Among them, Alibaba has created Alibaba Health and “Medical Cloud†services; Tencent, Lilac Park, and ZhongAn Insurance have created a three-way cooperation for Internet medical services. The ecological chain has taken shape; many large enterprises have integrated medical resources through mergers and acquisitions and laid out a smart medical industry chain. As of 2016, China's smart medical investment has reached 50 billion yuan. It is expected that by 2020, the scale of investment will increase to 100 billion yuan.
1, lack of talent
Especially the lack of technical personnel who are good at Internet of Things technology and familiar with the medical industry, makes it difficult for China's smart medical applications to form an application system that is full of wisdom from top to bottom.
2, the application of a lower level of demand
Although many intelligent medical applications based on the Internet of Things have emerged in China, the existing applications are not enough to drive the development of the industry. In some areas, the application level and systemicity are low, and it is difficult to achieve large-scale development.
3, the existence of information security risks
Smart healthcare, like other Internet of Things and Internet security issues, will always be a topic of widespread concern. As the objects connected to and processed by the Internet of Things are mainly machines or objects and related data, the requirements for information security of the Internet of Things are higher and the requirements for privacy protection are higher. Therefore, many people call for paying special attention to the security of the Internet of Things. problem.
1, artificial intelligence + big data, help medical development
Future big data analysis, how to play an important role in diseases monitoring, auxiliary decision-making, health management and other fields is the focus of current smart medical care. Recently, the release of Baidu medical brain has gradually realized this technology. The Baidu medical brain uses the form of a simulated doctor's consultation to analyze the symptoms through repeated communication with users, combined with massive medical data and professional literature data, to raise questions, verify repeatedly, and finally provide diagnostic medical products.
In addition, Dr. Chen Hao of the Chinese University of Hong Kong also stated that the technology of artificial intelligence in medical image analysis is becoming more and more mature. In the next few years, the machine will be expected to realize the technology of reading and analyzing the samples of diseased tissue. Artificial intelligence replaces the traditional doctor's inquiry. Will become possible.
2. NB-IoT + Internet of Things Chips = Commercial Mobile Equipment Applications
Traditional mobile medical devices are generally based on Wi-Fi, Bluetooth, and other communication methods. There are problems such as the inability to use them independently, high power consumption, and leakage of privacy, and it is difficult for users to form good use habits. With the advent of next-generation NB-IoT/eMTC communication technology, it has made up for the shortcomings of traditional communication technologies and become the standard for mobile medical devices. Global telecom operators and chip giants have also promoted the commercialization of mobile medical devices while improving and deploying communications technologies. In particular, medical devices such as exercise, heart rhythm, and sleep have developed rapidly to cater to the market. To meet the needs of users, chip makers such as Qualcomm and Huawei have also launched IoT chips that can support NB-IoT/eMTC and other communication technologies to help commercialize mobile medical devices.
3, policy support, smart pension industry began to force
As the ageing of the population intensifies, China has been issuing policies on supporting the development of the pension industry since 2013. Since 2015, the policy has shifted from supporting the elderly to supporting the industry and supporting the market. Although China's smart pension industry is still faced with problems such as unclear profitability models and difficult financing of pension projects, over time, the education level and living consumption level of the new generation of the elderly population have changed. From the perspective of long-term development, Policies supporting the smart pension industry are likely to be trillions of silver market.
4, pharmaceutical e-commerce competition, user experience is the key
With the cancellation of the three certificates of pharmaceutical e-commerce, more companies have joined pharmaceutical e-commerce. However, because drugs are special commodities, consumer spending habits and consumption scenarios affect the development of e-commerce. Looking at leading companies of domestic pharmaceutical e-commerce, all efforts are made to ensure user experience. For instance, Jingdong Medicine City, through its own logistics platform, has ensured the delivery efficiency of drugs; Jianke.com has established quality control departments to strictly control service quality; Love more established offline experience hall to enhance the user experience. From this we can see that the business model of medical e-commerce and traditional e-commerce is the same. Only by keeping users sticky and expanding users can we guarantee revenue.
5, medical electronic component manufacturers have large room for growth
With the increase in the proportion of medical devices used in people's daily health care, the security, reliability, intelligence, and other humanized needs of medical electronic products have become the focus of future product design. Therefore, smart device sensors and other medical and health accessories have become To hardware vendors, developers actively rushed into the market.
At present, the overall domestic medical resources are still in a state of shortage, and there is a large demand for medical equipment. As the world's largest medical accessory market, medical electronic component manufacturers have ample room for continued growth.
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