At the end of June 2018, the US refrigerator officially opened the "Zhimei Fresh City" national caravan tour. 12 caravans filled with beautiful smart fresh-keeping refrigerators will be transported to 12 cities across the country, covering 200 cities across the country. It will showcase the world's leading refrigerators with intelligent preservation technology and products for hundreds of thousands of users across the country, allowing users to experience the global smart refrigerator leadership. The era of intelligent preservation.
The “Zhimei Fresh City Tour†national tour, which was first launched by Midea’s refrigerator, is a large-scale offline tour with the most routes, the widest coverage of the country, and the most comprehensive exhibits. This is also after the release of the "global smart refrigerator leader" brand new brand positioning and intelligent preservation series micro-crystal refrigerator, 100-year-old salmon under the line of the original taste of the original taste, the US refrigerator with a new brand and product image into the national three or four lines Urban users.
Different from the traditional sales activities, the “Zhimei Fresh City Tour†national tour exhibition will showcase the micro-crystal series BCD-630WKGPZV, the temperature and humidity precision control series BCD-532WGPZV, which is the latest application of intelligent refrigerator preservation technology through the creative tour form of the caravan. Fandi series BCD-615WKGPZV and other dozens of refrigerators, while at the same time benefiting users, carry out summer icy promotions and promotions, to provide more families with a new consumer experience under the "smart preservation era".
At present, 12 caravans for 12 routes have passed through 21 places such as Yanchuan, Shaanxi, attracting nearly 50,000 participants. Vibrant stage performances, fun interactive games, scene-based presentations, and affordable purchases create a colorful summer entertainment shopping experience that brings the distance between the US refrigerator and the user.
On the brand night of June 12 this year, Midea Refrigerator released the brand new brand positioning of “Global Smart Refrigerator Leaderâ€, and launched the first intelligent fresh-keeping refrigerator micro-crystal series products in the country to create a smart preservation era. While paying attention to brand building, Midea's refrigerators also put channel construction in an important position in business operations, investing a lot of energy in deep-growing channels, and deepening the quality technology and products of Midea refrigerators into cities and regions across the country. On June 16th, Midea Refrigerator launched a 7-day original taste challenge of salmon with microcrystalline refrigerators in the 100-storey stores in the country, so that users all over the country can get a close look at their latest intelligent preservation technology and product.
As the consumption power of domestic third- and fourth-tier cities continues to increase, the sinking of brands and products has become an important marketing direction for enterprises. The US refrigerator grasps the market demand and through the “Zhimei Fresh City Tour†national caravan tour this innovative experiential offline activity, mainly covering the consumer groups in the national third- and fourth-tier cities, successfully detonating the summer refrigerator consumer market, and also the beautiful refrigerator The intelligent preservation technology and products are brought to the users, and enter the era of intelligent preservation together with the users all over the country!
Suizhou simi intelligent technology development co., LTD , https://www.msmvape.com