The 4K era of the whole people came to BenQ BenQ star W1700 璀璨 open

Sky cool night like water, sit to see the cow Vega. Tang Zhaomu, the Tang Dynasty, enjoyed a leisurely and elegant atmosphere. Thousands of years later, BenQ's visual feast, “Being Bright and Shining Inside,” allows you to be at home leisurely, so you can enjoy it in an immersive environment. On December 11th, BenQ BenQ, the projector brand with the world’s largest DLP projector market for eight consecutive years (according to Futuresource data), officially released the epoch-making light 4K home projector, the Star W1700, at the Beijing 798 Art Center. There are also theater-grade 4K, HDR, and 3D ultra-high definition home theaters that make the 4K exquisite and exciting, opening the way for family popularity.

Once again lead the home projection market trends

Looking back at the source, as early as 2006, BenQ released a full range of home projectors under the name of "Limited Luxury and Unlimited Touch"; in 2009, BenQ's first million full HD theater home projector W1000 was launched and launched in 2012. The world's first million yuan 1080P full HD 3D home projector W1070, inspired the global home projector market to get more than 10 times the scale of growth; closely followed, BenQ has become the first to bring full HD wireless and short focus applications into the family Cinema brand. In 2016, it was the first to release the world's first DLP home 4K ultra-high-definition home projector. It won the top three market share in the global high-end 4K market.


To this day, the official release of the Star W1700 Ultra HD home theater indicates that BenQ has reached a new height in the home projector market. It also indicates that the full 4K of home theater will be opened by BenQ.

BenQ BenQ W1700 is based on this new design, trying to meet the consumer's three expectations: 4K high quality, reduced body size, price friendly, the living room 4K cinema experience into the mainstream.

Enthusiasm, ingenuity

While continuously developing the market and helping the consumption of family viewing videos, BenQ has devoted a great deal of effort to R&D and adjustment, striving to restore the natural colors. Led by the color engineers who are certified by both THX and ISF, they created a professional color management team for CinemaxColor, which accurately calibrates BenQ's home projectors and conveys the emotions the director wants to express through the colors. From the eyes to the soul.

In 2015, the W2000 and W3000 color projection projectors that meet 100% Rec. 709 color gamut standards were introduced; in 2016, the higher-order color prospective 4K projector W11000 was born, and passed the THX's with outstanding color and image quality performance. Severe standard certification. The other color standard 4K projector X12000 adopts the most advanced HLD new light source technology, has reached the DCI-P3 color gamut standard, and faithfully restores the original color of the movie. Its color interpretation is comparable to a professional digital cinema.


In the future, whether it is the interpretation of exquisite quality or the presentation of precise colors, BenQ will continue to pursue and explore. Including today's W11000H and W1700 is also a new product launched under CinematicColor's professional color adjustment system.


"Star" W1700, Fully Leading the 4k Universalization

From the perspective of visual breakthroughs, the W1700 provides high-quality images with a resolution of 4K, high-dynamic contrast HDR, 3D projection, etc., and maintains BenQ BenQ's consistent color attitude and principles. Through the use of dual-certified color engineers from THX and ISF, The color lab project and CinematicColor professional color adjustment technology show the original color of the movie so that every frame of the picture is the same as the world that the director sees. Coupled with 8.3 million effective pixels, whether it is a little starry sky, or thousands of hair, can give a detailed presentation of color and clarity.


From the design process observation, BenQ BenQ from the user's needs, W1700 will reduce the body to 4 / 4 of the past 4K models (Note 1), compact body, more flexible furnishings, suitable for a small space of the living room viewing scene. In addition, the W1700 also cares about the user's hearing needs, through customized audio enhancement technology, audio enhancement technology, so that a full set of viewing experience to enjoy.

It is worth noting that the price of the W1700 is very attractive. The high quality, small body size, and affordable price for the W1700 make it possible to replicate the whirlwind of the 2012 W1070 market.

4K parallel with new light source

“With lighter products and closer pricing, we believe that the Star W1700 will enable more people to enjoy the wonderful 4K picture quality at home and in the living room,” said Liu Maorui with confidence.


In terms of the future layout of home projectors, BenQ BenQ will next implement full-scale 4K and new light sources. In the 4K field, BenQ will complete the high-end professional audio and video room 4K and the lightweight 4K star series in parallel. In the new light source strategy, the laser and HLD will be simultaneously in parallel, and the entire line will meet the needs of the general public. There is no limit to the pursuit of high quality. Everyone should own it. This is the mission that BenQ will never give up. The star W1700 leads the 4K era.

Note 1: Compared with BenQ's 4K home projector W11000


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