The biggest feature of this phone is the four-lens blessing, users can create panoramic photos and videos. So how big will the market be in this maverick mobile phone?
First, the black technology prefix of the VR cell phone automatically gilded the product. Virtual reality is a high-profile concept for 2016. The mobile VR platform has developed a wave, and VR cameras have also developed a wave. However, making the mobile phone itself a product of VR content shooting and storage is a precedent in the industry, especially in the industry. When the giants have not yet achieved breakthroughs in this area, the release of this smart machine will naturally cause heated debates.
Second, VR mobile phones give users a new way to record their lives. In the past, people could only use two-dimensional plane images to freeze frames. The so-called “panorama†is only a 360-degree horizontal or vertical “pseudo-panoramaâ€. In VR phones, horizontal and vertical 720-degree panoramic records can be achieved. Increase the depth and richness of the screen, allowing users to record and restore commemorative moments in detail and comprehensively.
Moreover, according to the current VR development situation, hardware devices are becoming more and more abundant, and content production has not kept up with the rhythm. In order to promote content development, various types of contests and prize-winning activities are ongoing, but with little success, VR content that users can access is still awkward. The emergence of VR phones may improve this situation because everyone can be a content creator or content communicator. UGC content and PGC content are produced in the same period, and VR technology may be more quickly promoted and popularized.
From the above points of view, VR mobile phone market has great potential. However, combined with the development of smart phones and VR technology in the past year, whether or not VR mobile phones can drive a wave of questions still requires a question mark.
First, the "VR" mobile phone is just a VR content generator. The user wants to gain immersion and interactive experience, and still needs the support of other professional head-display equipment. In other words, users need to have VR experience devices while purchasing VR mobile phones. However, the quality of the display on the market is uneven. VR content often runs incompatible on different devices. Wearing VR headsets is easy. The problem of motion sickness has not yet been solved, so users may be attracted to the panoramic shooting function of the mobile phone, but it is difficult to pay for the equipment that does not experience high performance.
If this is the case, the user can only watch VR with bare eyes after getting the mobile phone, and the personality and advantages of the mobile phone will be quickly obscured.
Secondly, with the attraction of new technology, users may be equipped with a head-up experience device while purchasing a mobile phone. After all, the video pictures taken by themselves are more interesting to watch in VR mode. However, from the manufacture of content, to the selection of adaptive devices, to the export of content, this process is much more complicated than the traditional browsing methods, but the viewing effect is not necessarily amazing, so after the freshness is over, how many users can be used for it? Retention is difficult to predict.
Third, the form of mobile phones used for panoramic photography is not new. Most mobile phones on the market can support this function. Although the viewing angle is only 360 degrees horizontally and vertical, the mosaic effect is still not perfect, but you want to record some During the period of time, the panoramic shooting effect is still good. It stands to reason that compared to the normal shooting method with the only angle of view, this model should have the potential to upset the tradition. But in fact, the user's photographic habits are difficult to change, and the advantages of panoramic photography are many. People are still accustomed to using the general mode. After the launch of the VR mobile phone, it is likely to set off a new wave of photography in a period of time. However, for a long time, people are more likely to return to the small-scale scene and focus on the two-dimensional ordinary shooting mode.
Fourth, the lack of VR content is a consensus in the industry, but this does not mean that noisy content needs to be filled. At the beginning of the development of the industry, high-quality content is more desirable, and it is difficult for the built-in VR phones to be even more powerful than those produced by professional VR cameras. Therefore, the content generated by the users is inherently complex and difficult to produce, once the market is covered by these products. Content is full, user expectations are greatly reduced, then VR will be more difficult to expand the consumer market in other areas.
In any case, the launch of VR mobile phones has given this technology a new carrier for display, and it has also opened a new value model, which is a major advancement in the development of the industry, regardless of market performance.