2017 can be said to be a small year in the automotive aftermarket, and product shipments are relatively weak. What will happen to the car networking industry in 2018? The recent Kyushu exhibition held in Shenzhen has attracted many solution providers, vehicle terminal manufacturers, operators and service manufacturers to participate. "International Electronic Business" will analyze the current situation of the car networking industry reflected by the 2018 Shenzhen Kyushu Exhibition and further explore the development trend of the Internet of Vehicles.
Market analysis of 2018 car and rearview mirrorFrom the perspective of the terminal product form, the proportion of the central control car and the smart rearview mirror is still very high, and the car machine regains the first place in sales. According to the survey of international electronic business reporters, the overall shipment volume of the car in 2017 is about 10 million units, and the shipment volume in the peak season is 1 million units/month. At the Kyushu Exhibition, the Android 4G car became the mainstream, and the screen showed a large screen trend. The size was mostly above 10å‹, and some even reached 14å‹, which has a tendency to align with Tesla's 17-inch center-controlled car.
The market for rearview mirrors has shrunk further, and prices have fallen and dropped. The price of a rearview mirror of a manufacturer is as low as 299 yuan. In this case, the streaming media rearview mirror has been given the role of “savior†by many manufacturers. Whether it is 360, Lingdu, Tianzhiyan and other brand manufacturers or small enterprises have launched corresponding products.
The main function of the streaming rearview mirror is to project the image of the rear of the car onto the display through the camera. The viewing angle is three times larger than that of the conventional rearview mirror, solving the blind spot problem. After just one year, the streaming mirror market began to change from the blue ocean to the Red Sea.
At the Kyushu exhibition site, the author found that some manufacturers played the concept of "real media" rearview mirror. When asked how the manufacturer defined true and false, they could only give a general statement, such as a larger angle of view. Clear, it can be seen that the quality parameters of the streaming mirrors of the rearview mirrors have not yet been formed in the industry, which is also a good opportunity for many manufacturers who want to fish in troubled waters.
Some practitioners have pointed out the chaos in the industry, saying that some streaming media rearview mirrors are only low-end goods with streaming media gimmicks. Many just replace the original 5-inch screen with a large screen of 8 inches or more, and then directly put The low-cost driving recorder shown in the rear image.
In fact, as a streaming rearview mirror that provides drivers with a view of the scene during the entire journey, both the rear-view camera and the rear-view mirror have more stringent requirements, including low latency, WDR wide dynamics, anti-glare, and resistance. High temperature and other characteristics. As a more life-safe product, streaming media rearview mirrors need to be strictly controlled to avoid disorderly competition and price wars.
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