On May 28th, Skyworth signed a strategic cooperation agreement with Tencent and China Internet TV (formerly iCNTV) in Beijing, announcing the joint creation of the Geek Life ecosystem and the launch of a new GLED Slim E6200 series of smart TV products. The series has two versions of 7 models, divided into three-color 4K Youth Edition and four-color 4K Dream Edition, covering a variety of screen sizes from 43 inches to 65 inches.
In addition, it is worth noting that the OTT license for future TV operations no longer uses "iCNTV", officially launches the "China Internet TV" call sign and replaces the logo.
It is understood that the focus of this cooperation between Skyworth and Tencent and China's Internet TV cooperation is the content level, and the specific products are mainly presented in the form of classified cards. The three platforms of GeekMax, GeekBox, and GeekPod have been established on the Skyworth GLED Slim E6200 TV. GeekMax is mainly based on network video, GeekBox is mainly for game sharing, and GeekPod is mainly music. For the realization of these functions, it is supplemented with peripheral products such as mobile phone control and joystick control. Finally create a more comprehensive content entertainment service platform.
The GeekMax region cooperated with China Internet TV and Tencent to obtain CNTV video resources for future TV operations through the China Internet TV integrated broadcast control platform and introduce and manage Tencent's video copyrighted resources. Set up 4K, Hollywood, Children's, Humanities and Pepsi, and refine the contents. Among them, the 4K area will launch hundreds of H.265-encoded high-definition 4K movies, and the Hollywood area will cover all the films introduced by the domestic theater line. North American theater line, and children and humanities zone will launch a number of animation and documentary.
At the same time, GeekBox, GeekPod, GeekSport and other platforms will jointly launch TV-specific Tencent games, QQ photo albums, QQ music and other applications. Among them, Tencent's games integrate mobile phone control, remote control, and heavy grip games; QQ photo albums can share pictures in real time; QQ music provides over 1,000 original music.
Liu Weizhi, vice president of Skyworth Group and president of the color TV business division, believes that Skyworth, Tencent, and China Internet TV have jointly created a “geek Internet+†strategy to establish the GEEK Life content ecosystem, which is to break the industry’s focus on hardware and neglect the hardware industry. The state of user experience hopes to tap into the huge market of smart television content and services.
Liu Yuzhi also predicted that the content and services of smart TVs will be a trillion-level market, and will be larger than the TV market in the future. Internet+, let TV turn into a sunrise industry again.
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