Recently, the related exhibition industry cooperation and acquisition news are endless. Following the signing of the contract between Hon Hai and Sharp, the issue of the contract has attracted attention from the industry. On March 2, we received news again, which was initiated by the domestic LED display leader Liard. The acquisition of (PLANAR) has seen new developments, and the Runco brand of PLANAR may be abandoned in the acquisition.
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After the acquisition of the acquisition at the PLANAR shareholders' meeting in November 2015, the $100 million transaction seems to be only signed. The sudden news seems to directly claim Runco, a brand that was founded in 1986 and has a reputation for being a global home theater solution and projector product market.
For the introduction of Runco, we can refer to the following content: "Runco, the pioneer of the US home theater projector market, not only pioneered the world's first home projector, but also has a high reputation and absolute leadership in the international video field. As the first brand of American home projectors, it is recognized as a high-end video manufacturer in the world of professional and home. In 1986, Sam Runco founded Runco International and launched the Runco International HT (Home Theater) projector. The world's first brand to launch home projectors."
In the process of overseas expansion of Chinese capital, the tragic drama that has been performed many times in the Chinese market has reappeared. As one of the leading companies in the LED display industry in China, Liard has quickly established an industry leader image in LED display with continuous breakthroughs in research and development of small-pitch LED technology in recent years, and effective strategy and brand marketing operations. In the field of pure commercial products such as the screen, the image means quality, which means the intangible advantage in bidding. In the newly released 2015 Liard Annual Report (pictured below), we see that the achievements of Liard have grown tremendously.
Capital Tiger! Liard acquires Pingda or will give up Runco
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Liad's 2015 revenue performance
After quickly gaining a leading position in the Chinese market, Liard is eyeing the world. North America is one of the world's best commercial markets. In the strategic deployment of Liard, how to successfully and quickly establish itself in the North American market, especially Is the influence and channel of the US market? The acquisition has become the shortcut of the best, and as the highest market share in the US target market, Pinda PLANAR has become the best acquisition target of Liard.
After the acquisition of PLANAR, Liard can obtain the US market access qualification, and can obtain the long-term resource advantages of PLANAR in product technology and solutions, and can obtain the mature channel layout in the US... Runco can also be obtained. Some people think The expansion of Runco in the high-end home audio and video market can help Dr. Li Jun, the chairman of Liad, to enter the small-space LED TV into the living room of the rich man, but ultimately because of the price difference, or because of fear of raising tigers... Liard or already Abandoned Runco.
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