From the PC Internet to the mobile Internet era, lightweight is the basic element of smart devices. The reason why smart phones can achieve great success is due to their lightweight, fast features. Headset mobile phones and integrated head mounted displays also require This trait.
The headset phone box is mainly based on smart phones for computing, storage and display, providing a simple optical function of the product, domestic VR mobile phone boxes, their main features are easy to carry, low cost, but limited to the performance of smart phones, such as CPU and GPU performance are different, screen size is uneven, there are few displays on the market that can achieve 2K or 4K resolution. More importantly, mobile phones have not been optimized for VR, resulting in delays and vertigo. Other side effects.
The integrated head-mounted display (hereinafter referred to as “VR-one machineâ€) started relatively late. The concept of VR-one machine was first proposed in the Chinese market, and the market was basically occupied by domestic manufacturers, including hardware companies such as Le Ke Lingjing and Qijing. . There are also some technology giants such as Tencent and LeTV that have been laid out in the form of OEMs and investments. The number of service providers that provide systems and core modules is relatively small. The representative enterprise is Nibiru, which provides hardware manufacturers with technical support such as VR system, display, and immersion optimization.
Rui Yue CEO Lai Junhao
Regarding the optimization of mobile VR devices, on how to solve the vertigo problem, CEO Rui Lai of Rui Yue Information once said: "Any new technology and new product application requires a process. Mobile VR has experienced three generations since its appearance in 2015. Iteratively, the product experience is getting better and better, and with the improvement of hardware processor performance and the improvement of VR content production in the future, the problems of experience can be completely resolved.â€
In response, Baidu VR interviewed CEO Lai Junyu of Nibiru. And in-depth discussion of head-mounted mobile phone boxes and integrated head-mounted display in the domestic market will face challenges and opportunities in the future.
Market Challenges and Opportunities for VR All-in-One Machines
Because the VR integrated machine does not contain other hardware connections, its greatest advantage is that it is easy to carry and has strong human-computer interaction. It is also a type of VR device that is currently the closest to the platform device. In addition, users experience games and videos on the VR integrated machine. It is more flexible and free for entertainment content, especially in the field of video and online education. The VR-one is more convenient than an external head-mounted display and can be used completely without computers, libraries, classrooms, and other places.
In content services and technology, Nibiru strengthens VR application development tools, standardized input technologies, SDK, system STP, and DTR algorithms, and expands interactive technologies such as mixed reality systems, SLAM module algorithms, and full-body motion capture. Development. At present, Nibiru VR system one machine has nearly one million activations and a market share of more than 80%. In addition, Nibiru has a profound technology deposit in the field of all-in-one systems, and the release of Nibiru VR system 3.0 enables the shipment of VR equipment equipped with the Nibiru system. A record-high record of history, which in turn drives the ability to distribute content, and finally created its own VR&AR&MR system system through the combination of hardware and software services.
Nibiru VR Launcher
Nibiru VR System
Challenges and Opportunities for VR Mobile Phone Box Market
The opportunity for VR mobile phone boxes lies in the popularity of smart phones, coupled with low-cost, easy-to-use features that allow users to first get in touch with the headset box, and remember that mobile VR interaction last year was only through the joystick's small handle or touch. The control board has been fully upgraded to the 3DOF handle this year.
As the cooperation between Tencent video and VR hardware manufacturers in China, with the exclusive video content as a selling point, the demand for user virtual reality devices is getting higher and higher. If the future smartphone computing and processing capabilities can continue to increase, then it means that VR mobile phone boxes will continue to increase In order to catch up with the display performance of PC VR and all-in-one devices.
As the saying goes, "Water can carry a boat, you can also overturn it." The VR mobile phone box is also limited by the lack of smart phone's performance configuration, coupled with the mobile screen resolution can not meet the user's ultimate experience of VR, with the VR mobile phone box The intensification of homogeneity, the gradual deterioration of the user's sense of excitement, and the increasingly fierce market competition, have led to increasingly severe challenges in the VR mobile phone box market.
At present, the computing power, supporting video content, and games of smart phones are the two major segments of VR mobile phone box revenue. The first video content is the main usage scenario. With the continuous enrichment of content, the release of giant movie screens has made up for VR. The lack of mobile phone boxes, followed by excellent VR games can fully play the VR interactive technology, but because the performance of smart phones can not be perfectly displayed in the VR games of the headset phone box, so in the short term can not guarantee a good picture and immersion sense.
How can mobile VR break through and embrace the future?
In fact, I firmly believe that immersive virtual reality technology can become the next generation of computing platforms, ranging from TO B in education, real estate, automotive, advertising, medical, and e-commerce, to TO C in games, entertainment, sports, and current VR market industries. The chain has formed the embryonic form of the industrial cycle. This is like the stage before the outbreak of PCs and smart phones at that time. In the future, as long as mobile VR markets have unified standards, such as someone doing chips, someone doing hardware, someone doing screens, and someone VR can really “break out†by increasing network bandwidth and people doing software and content.
VR look car
For VR games, how does a mobile VR content developer achieve a million-month flow? This requires consideration of game player engagement and retention. Mobile VR users play an average game once a week, but limit game duration and frequency. This is a headache for developers. For example, staring at a "game loading" in a virtual reality environment is a very frustrating experience. When you are still experiencing the process, the battery is consumed due to the mobile CPU and GPU. Fast or overheating is also a major flaw.
VR game "Face Your Fears"
Previously, Turtle Rock Studios released a "Face Your Fears" mobile VR game, which allows players to immerse themselves in a short-term, high-quality picture and highly fluent horror content experience and experience a seemingly low threshold for free. The game has 1.1 million users in just two months and draws about 40 minutes per user.
For VR hardware, high-end equipment prices remain high, low-end equipment performance is insufficient, low-end equipment is difficult for users to bring a good experience, but last year, mobile VR hardware can reach hundreds of millions of sales, enough to prove the existence of mobile VR The vast potential market.
As the processor, sensor, and screen technology are iterated, the user experience of VR hardware products will continue to increase. As VR hardware manufacturers continue to improve technology, breakthroughs in device convenience, wireless communications, etc., will be made in the future. VR hardware devices will definitely become mainstream.
On the other hand, with the huge investment in VR content in 2016, the future application scenarios of VR technology will become more and more widespread. Due to the limited mobile VR interaction technology, it will be difficult to bring the best immersive experience to users in the short term. Although enterprise users at the end will be more capable of accommodating mobile VR devices at the present stage, users at the C-side will be the "main force." How will the future of the mobile VR market be deployed and expand the market size? Today, Baidu VR is honored to invite Ruiyue Information ( Nibiru) CEO Mr. Lai Junyi.
Rui Yue Information Nibiru
About Nibiru, founded in 2013. Since 2016, Nibiru has won the favor of the capital market with VR core technology services and the market recognition of its products. In addition, VR & MR's content introduction, developer's technical support, content realization and technology precipitation have been continuously improved and innovated, and Nibiru VR technology system with Nibiru VR system as the core has been gradually established to serve global customers.
Nibiru Development Tools
In addition, Nibiru has also begun to tap the field of mixed reality (MR), such as MR interactive input devices, technology research and development, user experience, etc., and will continue to accelerate the expansion of Nibiru and its upstream and downstream partners in global business networks. The brand value and industry application solutions of VR and MR integrated solution experts.
The following is an interview record:
• Baidu VR: At present, it is difficult for mobile VR devices to fully satisfy the user's experience with VR. What are the top issues we should solve at this stage?
Rui Yue, CEO of Ruiyue Information: Find the balance points that users can accept, such as the balance between sharpness and immersion.
• Baidu VR: Previously, the author learned from SuperData's analysis of VR/AR data that 41% of the mobile VR market is women, and mobile VR is more popular among women. Then for the future market for women, do you think Worth developing?
Rui Yue, CEO of Ruiyue Information: VR technology has penetrated into all walks of life, including education, health care, home improvement, and tourism. From a gender perspective, women's concentration on the above industries is very high, and all accelerating and expanding VR applications in these industries is the greatest customer support.
• Baidu VR: Ruiyue Information recently got a B+ round of financing. Can we share with us how Ruiyin Information plans to deploy the mobile VR market in 2017?
Rui Yue, CEO of Ruiyue Information: Mobile VR is a trend, and Ray has always focused on the research and development of mobile VR core technology. It will not deviate from this direction in the future. We will also increase investment in R&D of VR basic technology and rely on the core of technology. , Build more and better VR products with upstream and downstream partners.
• Baidu VR: The mobile phone users are constantly pursuing simple and convenient operations. How do you allow the player to accept the design of more than a dozen keys on the gamepad?
Rui Yue, CEO of Ruiyue Information: Any standard input needs to be cultivated. The standard input requires high accuracy, and it may be possible to attract the content system that will be used for a long time to support it.
• Baidu VR: The homogeneity of China Mobile's VR devices is serious, and the screen size is different, which results in uneven user experience. In particular, the players have dizziness symptoms. How do you solve the problem of poor mobile VR experience?
Rui Yue, CEO of Ruiyue Information: Any application of new technologies and new products requires a process. Currently, the mobile VR all-in-one has experienced the iteration of three generations of products since its appearance in 2015. Product experience is getting better and better. With the improvement of hardware processor performance and the improvement of VR content production, the problems of experience can be completely solved.
• Baidu VR: Mobile VR is the next generation computing platform. With the further increase in the popularity of mobile VR devices, it will be used in advertising marketing, shopping, real estate and other fields. Do you agree with this view of the author? From your point of view, What is the future of mobile VR?
Rui Yue, CEO of Ruiyue Information: It is indeed a trend that the emergence and outbreak of a new technology and new product all need to go through a process, and it is believed that the application and popularization of mobile VR devices will be faster and faster.
• Baidu VR: At present, games and video are the two main revenue sources for mobile VR content. In the future, it will likely be derived from education, architecture, and medical fields. Then, will mobile VR content appear as a “killer†in the next 2 years? "Application" is like "Princess Pokemon GO". When will killer VR applications come?
Rui Yue, CEO of Ruiyue Information: There are already a lot of companies or teams that are fully storing their content. For all directions, with the popularity of hardware, "killer" applications will surely burst out. The timing of the "killer" explosion depends on the progress of the market and may be within one year.
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