Gaogong New Year Forum unveiled on the 23rd in Guangzhou focused on e-commerce transformation and supply chain integration

“The market share of traditional lighting companies has been transformed. The LED lighting and packaging companies that have already listed will have certain advantages in lighting.” Dr. Zhang Xiaofei, Dean of the High-tech Industrial Research Institute, was sponsored by the Institute of Advanced Industrial Science on the 19th. The spring emerging industry investment strategy meeting said that the future focus of the LED lighting market is indoor lighting.

When talking about the future development of the LED industry, Dr. Zhang Xiaofei believes that industry consolidation will continue to increase in 2014. The number of enterprises with traditional lighting turning to LED lighting has reached its peak. The number of enterprises focusing on LED sales has reached its peak. The total number of enterprises in the LED industry will also reach its peak. The market competition will start to be fierce, and some enterprises will be integrated and withdrawn.

According to statistics from the High-tech LED Industry Research Institute (GLII), the scale of China's LED application industry reached 208.1 billion yuan in 2013, a year-on-year increase of 31%. The lighting market represented by indoor lighting is growing rapidly, showing a booming growth trend. It is expected that the output value model of indoor and outdoor LED functional lighting in China will exceed 100 billion yuan in 2014. The indoor and outdoor functional lighting of LED still continues the explosive growth trend in 2013, which is the main engine for the development of LED industry.

As the mainstay of LED terminal lighting products sales, offline channels have become the main direction of LED lighting companies last year. However, the reality is that most LED lighting companies have encountered traditional lighting companies and traditional channel systems in the channel development, especially the rapid transformation of traditional lighting companies, which has gradually reduced the opportunities for the reconstruction of the original channel system. Lighting companies are imminent. In the context of channel diversification, the O2O model of e-commerce and its derivatives has become a topic of discussion among LED lighting companies.

At the same time, in the context of the rapid expansion of the LED lighting industry into the market demand, the supply chain coordination also put forward higher requirements. New technologies and new materials emerge in an endless stream, from COB to unpackaged chips, integrated light engines to COG structure filament lamps; and the market price is even more varied, and the cost-effective products are “virtual and virtual”.

While the LED lighting industry as a whole is improving, we must also see that the phenomenon of product homogeneity is serious, and some problems such as the continued profitability of enterprises remain. Integrating upstream and downstream quality resources is particularly important in the current situation.

“We will focus on strengthening cooperation with major brand suppliers in the supply chain system this year, including light source, power supply, accessory materials and downstream finished product application companies to form a procurement alliance.” Pang Guiwei, Chairman of Shenzhen Tongpu Technology Co., Ltd. This will not only ensure the long-term stability of our supply chain, but also be a good thing for all suppliers to combat the bad defective production behavior of the industry.

On February 23, 2014, the New Year Forum hosted by Gaogong LED, LED Lighting E-Commerce and Supply Chain Integration Summit will be held in the Manjiang Red Hall on the third floor of Shangri-La Hotel, Pazhou, Guangzhou. In the morning, it will be from Tongfang Lighting and Bee Network (formerly Guangyi Impression). Speakers, Carson Lighting and O2O Research Service, Pinto, will give a keynote speech on the LED lighting enterprise channel and response strategies in the era of mobile e-commerce.

In the afternoon, the LED supply chain good product tour Guangzhou station launch ceremony special session, from Mulinsen, Yuanda Electronics, Jingtai Optoelectronics, Jiehuate, overclocking three, incentive testing and other excellent industrial chain supplier representatives and third-party testing services Guests will give a keynote speech on LED supply chain situation, new products and technology development trends this year.


08:30-08:50 Guest and audience sign in
08:50-09:00 Opening ceremony speech Dr. Zhang Xiaofei, Chairman of Gaogong LED
Morning: LED Lighting E-Commerce Summit
09:00-09:30 LED lighting network-wide omni-channel marketing era is coming Dr. Zhang Xiaofei, Chairman of Gaogong LED
09:30-09:50 The Internet of the traditional retail industry Liu Wanwei, founder and CEO of Pinto.com
09:50-10:10 Using the Internet to manage the lighting e-commerce brand Yuan Guilin, General Manager of Bee Network Technology
10:10-10:30 E-commerce changes LED lighting brand marketing Zheng Hongda, Internet Industry Analyst, Guojin Securities Research Institute
10:30-10:50 Price war? Value war? Tong Dongxin, Director of Operations, Tongfang Lighting E-Commerce Center
10:50-11:00 Break time
11:00-11:20 LED lighting e-commerce brand development record Gu Shiqiang, head of Kasman Lighting E-commerce Operations
11:20-12:00 Round table dialogue
1, the lighting brand building B2C platform to save money
2. How to use the O2O model to open up traditional channels and e-commerce gaps
3. New model of LED lighting marketing in the era of mobile internet
12:00-13:30 Lunch break
Afternoon: LED lighting supply chain good product tour Guangzhou station
13:30-13:50 2014 LED industry development forecast Gao Li LED General Manager Zheng Liyao
13:50-14:15 There are tricks to lowering the cost of LED light sources Lin Jilin, General Manager of Mulinsen Lighting
14:15-14:40 Unmistakable quality of aluminum substrate "secret" Yang Lixin, deputy general manager of Yuanda Electronics
14:40-15:05 LED heat dissipation new material and lamp cooling kit design Liu Weihong, deputy general manager of overclocking technology
15:05-15:15 Break time
15:15-15:40 Unveil a cost-effective indoor power drive solution for you Dr. Zhou Xunwei, General Manager of Jiewate Microelectronics
15:40-16:05 Application of PCT materials in high power packaging Jingtai Optoelectronics R&D Manager Zhang Zhennan
16:05-16:30 LED panel light CLEAR test report interpretation Li Sheng, General Manager of Incentive Testing
16:30-17:00 Round table dialogue
1. How to make high-quality and good-quality products "known to everyone"
2. The cost of LED light source will fall in the next three years.
3, LED light source and lighting innovation space

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