Internet set-top box rapid progress sales spike smart TV

The number of smart TVs is a few thousand dollars. In this era of technological advancement, a smart TV may be eliminated in a few years. Too cost-effective, the emergence of network set-top boxes has solved this problem.

According to statistics, at present, China's set-top box market may have exceeded 260 million units, and the development speed is very fast. Among them, IPTV and smart network set-top boxes, which are mainly used for high-definition video, have become popular newcomers, and the development trend is particularly rapid. As of the end of last year, the cumulative shipments of high-definition set-top boxes in China had reached nearly 40 million units. In the first three quarters of 2013 alone, the total number of high-definition set-top boxes increased by 18.517 million units, an increase of 89.5%.


Some agencies predict that China's Internet set-top box market will reach 100 billion. According to the calculation of 800 yuan for each internet set-top box, the internet set-top box market will have a capacity of about 125 million sets. China's current flat-panel TV shipments are around 50 million units, which means that basically every flat-panel TV will have an Internet set-top box. If 30% of consumers choose to use Internet set-top boxes instead of replacing ordinary flat-screen TVs with smart TVs, TV companies will probably lose 15 million smart TV shipments each year.


Compared with the slow development of smart TVs, Internet set-top boxes can be described as menacing, and the reason why they can reach this scale and speed, the most critical reason is that network set-top boxes have been "lightly mounted, running forward." Compared with smart TVs, network set-top boxes are significantly less constrained in hardware, throw away expensive display screens and a lot of materials, leaving only the most core processor, memory and other key components, thereby greatly reducing the supply from raw material suppliers. With the constraints of upstream technology solution providers, it also greatly eased the cost pressures and quickly promoted it to the general public at a low price.

After eliminating the need for unnecessary hardware and technology, the upgrade of network set-top boxes is much faster than that of smart TVs. With the development of network set-top boxes in recent years, the CPU frequency is from 300M to 1G to 1.5G and even higher, and the hardware upgrade speed is very fast. In addition, the product form has also undergone great changes. From the simple high-definition video playback and limited playback resources in the past to the massive Android applications, video resources, and multi-screen interactions with PCs and mobile phones, the user experience has increased dramatically. .

Although in the long run, smart TVs are still a trend in the future, but the key technologies of smart TVs have not yet been finalized, and the core hardware has not met the expectations of users, and it will take a long time to fully popularize. For the domestic market, televisions are large items in home appliances. The replacement period of televisions is usually 7-8 years. Consumers will not change them frequently. Set-top boxes that cost only a few hundred dollars are very good for smart TVs. Advantageous supplement.

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