(Text / high-tech LED reporter Hu Yanling)
Before entering the LED field, Shenzhen Dongfang Yuzhiguang Electronic Technology Co., Ltd. is a professional manufacturer of printed circuit and printing equipment in China. The total sales volume of laser photoplotter products has accounted for more than 80% of the mainland China market and is exported to Russia, Thailand, Malaysia and Taiwan and other countries and regions. In 2009, the company introduced a technical team from foreign first-class packaging equipment manufacturers, and developed high-end special-purpose solid crystal machine equipment on the premise of innovation.
“Because there is no standard now, each packaging company has special products and special requirements for equipment. Therefore, we do special planes and make special customizations for customers' products.†Yan Qiang, deputy general manager of Oriental Yuzhiguang Electronics Co., Ltd. The LED indicates that differentiation is the foundation of the company.
Positioning the high-end market
Yan Qiang introduced that the customer of the solid crystal machine most value the stability of the equipment. In order to solve the problem of poor precision and jitter of the equipment, Dongfang Yuzhiguang Company adopted the direct drive motor in the control of the swing arm movement of the equipment, and abandoned the complicated mechanical structure. The accuracy can be designed to the optimum state by the motor parameters.
"It doesn't matter if the accuracy is running again. I will return the parameter accuracy and come back to ensure stability." Yan Qiang revealed that the direct drive motor is customized in Japan, so the cost is high, but the high benchmark stability guarantees the company to take the high-end route. Positioning. The stability of the company's equipment, including product differentiation, the excellent rate of machinery and equipment, is the most satisfying to customers. In 2010, a foreign-invested company in Jiangxi purchased the company's solid crystal machine, and has not received any warranty yet.
Another major feature of the company's products is that the bench area of ​​the equipment is generally higher than that of other manufacturers. Yan Qiang told the high-tech LED reporter: "Some customers do COB products to pursue differentiation, and the workbench is too small to affect efficiency. Like high-power brackets, general equipment can only be placed in two rows, and our equipment can be placed in four rows. â€
Dongfang Yuzhi Electronics will launch an automatic loading and unloading solid crystal machine in March, which can automatically place the bracket in the material box and work directly on the material box, saving a process. And it is a double box, double-in and double-out, which can greatly increase the production capacity and reduce the labor cost.
Increase the share of domestic equipment
Yan Qiang visited many domestic packaging companies. These companies told him that they only used foreign equipment, or used domestic equipment, but they did not feel good. This is a bit like the development of the early printed circuit industry. At that time, the equipment used by domestic or foreign companies was mainly imported, but now more than 80% of the printed circuit companies are domestically produced.
"The industry needs to develop something that is completely imported, or it must be supported by domestic equipment." Yan Qiang hopes to change the view of LED domestic equipment compared to imported equipment through the efforts of Dongfang Yuzhi Electronics. The company is currently pursuing technology. Leading, not seeking to have a large share.
When it comes to the market trend this year, Yan Qiang predicts that there will be recovery this year, and packaging equipment companies will still have opportunities. “The terminal still has a 30% growth. The reason for this step is that the upstream investment is overheated. However, after the integration, I feel that there will be a recovery growth after June. Although the profit is reduced, the volume is still growing.
Before entering the LED field, Shenzhen Dongfang Yuzhiguang Electronic Technology Co., Ltd. is a professional manufacturer of printed circuit and printing equipment in China. The total sales volume of laser photoplotter products has accounted for more than 80% of the mainland China market and is exported to Russia, Thailand, Malaysia and Taiwan and other countries and regions. In 2009, the company introduced a technical team from foreign first-class packaging equipment manufacturers, and developed high-end special-purpose solid crystal machine equipment on the premise of innovation.
“Because there is no standard now, each packaging company has special products and special requirements for equipment. Therefore, we do special planes and make special customizations for customers' products.†Yan Qiang, deputy general manager of Oriental Yuzhiguang Electronics Co., Ltd. The LED indicates that differentiation is the foundation of the company.
Yan Qiang, deputy general manager of Dongfang Yuzhiguang Electronics Co., Ltd.
Positioning the high-end market
Yan Qiang introduced that the customer of the solid crystal machine most value the stability of the equipment. In order to solve the problem of poor precision and jitter of the equipment, Dongfang Yuzhiguang Company adopted the direct drive motor in the control of the swing arm movement of the equipment, and abandoned the complicated mechanical structure. The accuracy can be designed to the optimum state by the motor parameters.
"It doesn't matter if the accuracy is running again. I will return the parameter accuracy and come back to ensure stability." Yan Qiang revealed that the direct drive motor is customized in Japan, so the cost is high, but the high benchmark stability guarantees the company to take the high-end route. Positioning. The stability of the company's equipment, including product differentiation, the excellent rate of machinery and equipment, is the most satisfying to customers. In 2010, a foreign-invested company in Jiangxi purchased the company's solid crystal machine, and has not received any warranty yet.
Another major feature of the company's products is that the bench area of ​​the equipment is generally higher than that of other manufacturers. Yan Qiang told the high-tech LED reporter: "Some customers do COB products to pursue differentiation, and the workbench is too small to affect efficiency. Like high-power brackets, general equipment can only be placed in two rows, and our equipment can be placed in four rows. â€
Dongfang Yuzhi Electronics will launch an automatic loading and unloading solid crystal machine in March, which can automatically place the bracket in the material box and work directly on the material box, saving a process. And it is a double box, double-in and double-out, which can greatly increase the production capacity and reduce the labor cost.
Increase the share of domestic equipment
Yan Qiang visited many domestic packaging companies. These companies told him that they only used foreign equipment, or used domestic equipment, but they did not feel good. This is a bit like the development of the early printed circuit industry. At that time, the equipment used by domestic or foreign companies was mainly imported, but now more than 80% of the printed circuit companies are domestically produced.
"The industry needs to develop something that is completely imported, or it must be supported by domestic equipment." Yan Qiang hopes to change the view of LED domestic equipment compared to imported equipment through the efforts of Dongfang Yuzhi Electronics. The company is currently pursuing technology. Leading, not seeking to have a large share.
When it comes to the market trend this year, Yan Qiang predicts that there will be recovery this year, and packaging equipment companies will still have opportunities. “The terminal still has a 30% growth. The reason for this step is that the upstream investment is overheated. However, after the integration, I feel that there will be a recovery growth after June. Although the profit is reduced, the volume is still growing.
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