Really the first KO fight for the first TCL open torn ground from where?

Since the introduction of the new advertising law, the term “first” has disappeared into various types of advertising screens. However, various companies are still racking their brains, circling but concealing information like “I’m the No. 1 in the industry” that is being bombarded with turns. Consumers seem to feel that as long as they call themselves first, some people will not hesitate to pay for the bill. However, the real number one never needs to rely on “contending” to get it, but rather speaks with strength! Recently, a group of posters that “fights for the first place is not as good as the first” has caused widespread concern and heated discussions in the industry. Posters Content display: TCL Multimedia's global TV shipments exceeded 20 million units in 2016.
TCL, the leader in the television industry, has thrown this set of posters in a provocative tone and is not groundless. According to the Wall Street Journal, the New York Times, the American ABC News, the British CollabTec blog, the French ADVFN, the German FinanzNachrichten.de, and more than 200 overseas well-known media and IT blogs reported: In 2016, TCL Multimedia was acquired as the world’s third and China’s No. 1 identity. With more than 20 million TV shipments worldwide, it has become a well-deserved exemplary model for the television industry in China. Times Square in the United States also paid tribute to “China’s intellectual creation” in both Chinese and English, congratulating TCL Multimedia on its global television shipments of over 20 million units in 2016. Since then, the four major domestic portals: Netease, Tencent, Sina, Sohu, and reference news, China Youth Daily, Beijing Evening News and other mainstream media have followed suit, and millions of users have shared the amazing world moments of Chinese brands.
For overseas media, this is another important node for Chinese companies in the global TV market after the Chinese TV industry fully surpassed Japan in 2012. According to data from Ovid Cloud Network, China's TV brand shipments accounted for 30% of global share in 2016, further eroding the market share of Korean TV companies. This time, with 20 million units of shipments, TCL ranks first in China, progressing to a global 20 million TV shipments club, and at the same time, it has narrowed the distance to the world’s second-largest LG shipments, becoming the third largest in the world. This not only made it difficult for numerous domestic brands to name themselves, but it was also hailed by the media as "Huawei in the TV industry" and became a representative enterprise of China's wisdom-making industry. Compared to some domestic companies competing for the "domestic market first," TCL shipments of more than 20 million units is the first domestic shipment of domestic companies in the TV market.
It is understood that TCL’s overseas revenue in 2015 already accounted for 46% of the group’s total revenue. Taking the North American market with high brand awareness, product quality, and after-sales service requirements as an example, TCL entered itself as an independent brand in 2010. From the very beginning, it was almost unknown, and it developed into a market with nearly 2,000 million units sold in 2016. The market share is inseparable from TCL's excellent products and unique branding in the global market. The integration of research, production, and sales, and all aspects to achieve the ultimate, to ensure that the place where TCL came to have a firm foothold and achieve steady growth.
The future growth of a company depends largely on the company's layout of the high-end market. Compared to LG's choice of OLED as its flagship TV configuration, TCL laid out its high-end sub-brand XESS, which focuses on Quantum TV products. According to the Wall Street Journal, OLEDs, as organic materials, have the disadvantages of unbearable high temperatures, short life spans, and afterimages, and cannot be developed in the long term. Quantum dots, as inorganic nanomaterials, can not only obtain full color by controlling the size of crystals, but also have good properties such as stable properties and high temperature resistance.
As the key to the future display industry, TCL had already achieved mass production of quantum dot television products for the first time in China in 2014. Subsequently, South Korea's Samsung announced that it has joined the QD TV camp. Currently, Quantum TVs of different styles and configurations launched by the two companies have formed a rich camp, offering more choices for high-end users. In the future, the global television market pattern will depend on the competition of high-end quantum dot TVs, and TCL will surely win its own victory cake.
This time, it can lead 20 million Taiwanese disruptive shipments to lead Chinese companies to break the TCL’s leading position in the world and become the target of global consumers. Let the world understand that China Zhizhi is not only Huawei, but also represented by TCL. Many excellent companies. In 2017, TCL will continue to enhance its own strength, provide better products and services for users, and demonstrate its capabilities in the international market.
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